Bansal: AppDynamics always priced higher than its cheaper competitor
Jyoti Bansal · a16z Podcast | Product-Market SALES Fit (What Comes First?) · Feb 26, 2019 · at 44:24
Jyoti Bansal, founder of AppDynamics, explains how AppDynamics successfully resisted downward pricing pressure from lower-cost competitors.
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“Yes, because we can't, like, if our product is superior, we are, the customer is getting superior value. Either we are lying about it, or we are misguided about it, or whatever, that we believe it is, but it's not. Or we are not articulating the superior value. That's our problem. If our product has superior value and we know how to articulate and make the case about it, why won't we charge superior than that? And we always priced higher than our competitor because of that. And people are fine paying, paying for it.”
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