Duke: Startups evaluating metrics monthly are driving blind at high speed
Laura Duke · a16z Podcast | Where's My Stuff? -- The Lowdown on Logistics and Ops · Jan 2, 2019 · at 21:11
Laura Duke, speaking on an a16z podcast panel on logistics, explains why fast-growing startups need real-time data and leading indicators rather than monthly retrospective reports.
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“So if you're looking at, let's say you're looking at your metrics monthly, and you're a startup you're moving so quickly, that's like driving down the road at 90 miles per hour and only looking in your rear view mirror. You know, you've really got to look at the metrics as current as possible, And even start to find metrics that are leading indicators, you know, so when you're looking at on-time delivery, not just looking at on-time delivery, also looking at backlog, which might tell you what delivery times are going to be in the future, and what customer inquiries are going to be in the future, so that you can start looking at metrics that actually start to look a little forward, and as current as possible, rather than just waiting a month when the damage is already done.”
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