Guglielmo: Startups must distill their pitch into a 63-character headline
Connie Guglielmo · a16z Podcast | Reinventing Media · Jan 2, 2019 · at 32:03
Connie Guglielmo, Editor-in-Chief at CNET, explains PR best practices for tech companies pitching journalists during an a16z media panel.
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“Now the onus is on the company to already figure out For me, what that 63 character headline is when they pitch their story, because it's not about a pitch, it's about that they've figured out and distilled it down to that point.”
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