Guglielmo: Algorithmic distribution requires modern news outlets to actively sell content
Connie Guglielmo · a16z Podcast | Reinventing Media · Jan 2, 2019 · at 16:28
Connie Guglielmo, editor-in-chief at CNET, contrasts traditional publication brand loyalty with modern digital news distribution demands.
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“Because of technology and because of all these new ways of distribution, news has to be sold. Which in the past it wasn't. People had magazines, they had publications, readers came to a brand. Who decided what news was, right? Who decided what news was and what you were going to read, and so you chose to affiliate yourself with a certain publication because that was who you were or how you wanted to identify yourself. And with all of the millions of stories that are generated each week, and I'm sure they're in the millions, you have to rise above the noise. And so that is what's changed, I think, most dramatically.”
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