Instacart Launched by Fulfilling Orders Without Formal Grocer Partnerships
Andrew Chen · What's Next in Consumer Startups? · Dec 8, 2018 · at 13:22
Andrew Chen, General Partner at Andreessen Horowitz, explains how portfolio company Instacart solved its early marketplace distribution problem.
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“And the modern example of this, of course, is is one of our portfolio companies, Instacart, where You know, today the company has awesome deep relationships with the nation's top grocers. But when the company first started they built an app. They had an amazing experience, but they didn't have the partnerships yet. And so what they did was they just started aggregating all the demand. They would send shoppers to stores and just buy the goods for the end customers and bring them back and just start, you know, executing the service.”
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