Thompson: Owning distribution controls audience media consumption
Derek Thompson · a16z Podcast | Addiction vs Popularity in the Age of Virality · Jan 2, 2019 · at 3:41
Derek Thompson, author of Hit Makers, explains how distribution mechanisms dictate exposure and popularity in culture and publishing.
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“If you own the channels of distribution, then you own the means of exposure. You get to determine what people see, what people listen to, what people watch.”
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