Flanagan: Organic click-through rates and traffic from Google search are declining
Kieran Flanagan · Growth vs Efficiency: Can You Have Both? · Jul 21, 2023 · at 3:19
Kieran Flanagan, CMO at Zapier, shares observations on declining performance metrics across traditional search engine distribution channels during an a16z podcast panel.
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“And there are lots of examples of the click through rate decrease in and the amount of traffic you get from Google search pages.”
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