Beshara: A top DJ duo crowdfunded and sold out a tour
James Beshara · a16z Podcast | Welcome to the New Era of Commerce · Jan 2, 2019 · at 13:23
James Beshara, co-founder and CEO of Tilt, shares how a top musical act utilized Tilt's threshold-based pre-selling feature to launch a tour.
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“The number one DJ duo in the world used Tilt to bring to life an entire tour. The first time anyone had quote unquote crowdfunded a tour. And I use that term crowdfunding kind of lightly because it's, it crowdfunding can mean a hundred things, a hundred different people. But in this case, they just looked at it as Hey, we could actually pre-sell tickets to a concert and only do the show if we sell a thousand in the first six cities that sell a thousand tickets and quote unquote tilt and a thousand, then we'll come do a show there. They sold out about a hundred or they, and about an hour and 20 minutes, almost the time it takes for Coachella to sell out off of one tweet to their user base.”
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