Evans: Publishing via distribution platforms is a deal with the devil
Benedict Evans · a16z Podcast | Advertising vs. Micropayments in the Age of Ad Blockers · Jan 2, 2019 · at 4:24
Benedict Evans discusses how content creators and traditional publishers are forced to rely on centralized social and publishing networks for traffic.
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“If you want to get read, you've got to be in some kind of a platform that's giving your audience, and increasingly that means Facebook, or it means Medium, or it means LinkedIn, or it means some other intermediate platform that kind of comes with an implicit ad blocker, a revenue model, a filter, some other set of stuff that, that comes between you and your audience, which is always like the problem for newspapers, for big publishers looking at Facebook, like, it's kind of a deal with the devil issue, that they can give us traffic, but they, it comes on their terms.”
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