Katzenberg: 25-to-35-year-olds watch 70 minutes of short-form video daily
Jeffrey Katzenberg · a16z Podcast | On Marrying Entertainment and Technology · Jan 2, 2019 · at 10:11
Jeffrey Katzenberg, co-founder of Quibi, presents data on mobile video consumption habits among young adults to establish Quibi's target market.
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“Today, as Meg said, if you're 25 to 35 years old, which is our core audience of who we're targeting on this. You're watching 70 minutes of short form content today, and it's going up like this. It's up 30 minutes year over year.”
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