Jeffrey Katzenberg explains YouTube's monetization architecture and creator revenue split while contrasting user-generated content economics with Hollywood production.
Assertion Not checkable as stated
Katzenberg: 25-to-35-year-olds watch 70 minutes of short-form video daily
“Today, as Meg said, if you're 25 to 35 years old, which is our core audience of who we're targeting on this. You're watching 70 minutes of short form content today, and it's going up like this. It's up 30 minutes year over year.”
Assertion Partly supported
Katzenberg: Average scripted television costs $100,000 per minute to produce
“Well, an average scripted hour of television today, whether it's on cable, broadcast, or streaming videos, is a 100,000 dollars a minute.”
Prediction Held up
Katzenberg: Quibi will break two-hour movies into under-10-minute chapters
“What we're setting out to do, telling things that you would think of are movies, two to three hours in length, a tried, true, tested form of narrative, and then we are delivering them in these act breaks, which are under 10 minutes.”
Disclosure
Katzenberg: AwesomenessTV content cost between $500 and $1,500 per minute
“I was involved at DreamWorks, where we had Awesomest TV. That was typically our, and we actually had a very, very successful company and brand, and our content ranged in that 500 to 1500 dollars a minute.”
Assertion Not checkable as stated
Katzenberg: Director Antoine Fuqua is conducting mobile camera tests for Quibi
“So, last week, Anton Fuqua got together with the product and engineering team and agreed on a series of tests that he's going to go out and Shoot here, dealing with all these issues around landscape and portrait and all the things that you are sort of natural …”