short-form content
also referred to as: short form content
2 statements across 1 episodes · 1 bullish · 1 bearish · 2 people on the record · first statement Jan 2, 2019 by Jeffrey Katzenberg · across every show →
Everything said about short-form content, oldest first
Jan 2, 2019 positive
Katzenberg: 25-to-35-year-olds watch 70 minutes of short-form video daily
“Today, as Meg said, if you're 25 to 35 years old, which is our core audience of who we're targeting on this. You're watching 70 minutes of short form content today, and it's going up like this. It's up 30 minutes year over year.”
Jan 2, 2019 negative
Whitman: Ad-only models cannot monetize $100,000-per-minute short-form video
“I think the reason that there is this white space out there of very high quality short form content where no one is doing it is because if your only monetization mechanism is advertising, you can't make it pay because at a 100,000 dollars a minute times 10 min…”