“From my perspective of at least how we grew Instagram, we started out with this core audience of people that were photographers and designers, and that's actually who we went and spoke to when we released the app, and who we promoted right away, because we felt like they presented an interesting point of view, that when you downloaded the app you weren't just seeing the same Photos that you saw on Facebook.”
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More from Bailey Richardson
Disclosure
Early Instagram relied on suggested users for creator discovery, says Bailey Richardson
“Working at Instagram really early on, one of the things that we did was we put people on suggested users, we wrote about them, and if you weren't already famous, if you weren't Kim Kardashian or Justin Bieber, that was sort of the only way for you to get expos…”
Bailey RichardsonJan 2, 2019▶ 1:00a16z Podcast | I Reject the Term Viral Video
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