Bansal: Mobile drives impulse purchases while research-heavy buys happen on PC
Rohit Bansal · a16z Podcast | E-commerce, Payments, & More in India's Evolving Retail Landscape · Jan 2, 2019 · at 30:33
Rohit Bansal is co-founder and COO of Snapdeal. He analyzes how multi-device Indian consumers segment their purchases between mobile devices and desktop computers.
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“Anything that is far more impulse driven, where you can just have a look and make a purchase decision, people are ok buying on the mobile. But there are many things which are very research oriented purchases where, hey, if you want to buy, let's say a laptop, You want to go read reviews, compare things go into specifications, and it's almost a very deliberated purchase, which people feel far more comfortable doing on the, it's like, you know, our email behavior as well.”
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“As marketplaces have matured, and what our viewpoint on marketplaces is, is that you can have a situation of having extremely fragmented and distributed supply, but still create a layer of marketplace and experience on top of it.”