Rohit Bansal, co-founder of Snapdeal, discusses marketplace architecture. He argues platforms can curate customer experience without taking direct ownership of inventory.
“As marketplaces have matured, and what our viewpoint on marketplaces is, is that you can have a situation of having extremely fragmented and distributed supply, but still create a layer of marketplace and experience on top of it.”
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Bansal: Mobile drives impulse purchases while research-heavy buys happen on PC
“Anything that is far more impulse driven, where you can just have a look and make a purchase decision, people are ok buying on the mobile. But there are many things which are very research oriented purchases where, hey, if you want to buy, let's say a laptop, …”
Rohit BansalJan 2, 2019▶ 30:33a16z Podcast | E-commerce, Payments, & More in India's Evolving Retail Landscape
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