Requiring Facebook logins elevates online comment and engagement quality for ESPN
Ryan Spoon · a16z Podcast | When Fantasy Football and Crowdfunding Collide · Jan 2, 2019 · at 12:59
Ryan Spoon, Senior Vice President at ESPN, discusses community management strategies for sports media and how authentication prevents online discussion from devolving into low-quality banter.
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“And simple things like using Facebook as a qualifier for conversation. It lifts the quality of engagement.”
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