ESPN SportsCenter app logged-in user rate grew from 0% to 70%
Ryan Spoon · a16z Podcast | When Fantasy Football and Crowdfunding Collide · Jan 2, 2019 · at 19:21
Ryan Spoon, Senior Vice President at ESPN, discusses user identity strategy and mobile app engagement metrics.
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“Over the last year, you know, we put a gate up in front of our largest Mobile apps, SportsCenter and in a year went from zero percent of people logged in because they were customizing to the device as opposed to the user name, and it's now, you know, around 70% of users are logged in, which for us is a pretty meaningful milestone.”
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