London: Gusto founders wore suits in website photos to look mature
Tomer London · How Gusto Used Customer Input to Scale Growth with Tomer London · Dec 5, 2024 · at 12:53
Tomer London is the co-founder of Gusto, a payroll and HR platform. He explains early tactics Gusto used to signal credibility to risk-averse small business owners.
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“Whether it's like literally taking pictures of ourselves in suits and put that in the team page. So we don't look like super young”
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