Massa: Kavak assigns AI agents to most of its 10M customers
Ale Massa · Kavak's Playbook for Rebuilding a Company Around AI · Aug 9, 2026 · at 6:48
Ale Massa discusses how Kavak restructured its business model from transactional car sales to relational customer management using AI agents.
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“And we moved to a relational company where now I have ten million customers in my database and I have agents assigned to most of them with the task of maximizing their lifetime value.”
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