Gusto co-founder manually processed contractor onboardings before the UI was built
Tomer London · How Gusto Used Customer Input to Scale Growth with Tomer London · Dec 5, 2024 · at 22:39
Tomer London, co-founder of Gusto, describes how the founding team manually handled missing product features in person for their first 16 customers.
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“So for the very, very first customers, there was no UI yet. Like some UI was not built yet. So the UI was me. So literally I would come in to your office and say, all right, Seema, I see you want to onboard two employees and one contractor. We have the UI for the employees. So let's go through it and I'm going to watch you and I'm going to see which questions you ask me and then improve the product on the backend. But we don't have a UI for a contractor. So let's, so just tell me, and I'm going to use I'm just going to, you know do it manually on my computer. So we've done that for the first this is like very, you know, first 16, you know, we were talking about this podcast. So first 16 customers definitely had a lot of this manual stuff. But once we got to, you know, call the hundred customers, there wasn't any manual stuff. It was all, all, all product.”
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