Nir Eyal: Facebook's business model relies entirely on unprompted user habits
Nir Eyal · a16z Podcast | Trigger, Action, Reward, Investment -- Four Steps for Habit-Forming Products · Jan 2, 2019 · at 10:19
Nir Eyal, author of Hooked, uses Facebook's business model to illustrate why social media platforms depend on organic habit loops rather than paid user re-engagement.
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“Facebook's business model couldn't survive if they had to pay for an ad every time someone checked their newsfeed, right? They couldn't afford it. It has to be unprompted. It has to be a habit.”
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