Nir Eyal: Shrinking screens make user habit formation essential
Nir Eyal · a16z Podcast | Trigger, Action, Reward, Investment -- Four Steps for Habit-Forming Products · Jan 2, 2019 · at 3:37
Nir Eyal, author of Hooked, explains to host Michael Copeland why digital product creators must rely more on intrinsic user habits as device interfaces shrink from desktop to wearables.
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“I believe that as the interface shrinks, right, as we go from desktop to laptop to mobile and now to wearable, habits become more important. Why? Because there's less room, there's less real estate to trigger people. So it has to be a habitual behavior because there's just less real estate to send people messages. So habits matter in that new interface.”
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