Google NotebookLM sustains flat or growing traffic until late summer
Olivia Moore · The Top 100 Most Used AI Apps in 2025 · Aug 27, 2025 · at 5:00
Olivia Moore, partner at Andreessen Horowitz (a16z), reviews traffic retention data for Google NotebookLM following its virality.
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“And then right below the top 10 was Notebook LM. At number 13. And I take your wow as a little bit of a surprise, which was a surprise to me too, and I think a bit of a narrative violation that they went viral almost a year ago. In September of 2024. But they've actually kept up their traffic every month of flat or increasing traffic. With the exception of this last month of summer, when I think a lot of the academic usage caused it to decline, but just barely.”
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