Boschwitz: AI personalization will heighten demand for human white-glove service
Emily Boschwitz · Inside a Billion Dollar Company Using AI to Supercharge Marketing & Sales · Jun 19, 2025 · at 11:30
Emily Boschwitz, VP of Growth at Vanta, explains how AI implementation in marketing impacts brand strategy and customer expectations.
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“I absolutely think that AI is going to enable us to get much more personalized, which is going to impact the experience with the brand. At the same time, I think with personalization comes the expectation of white glove experience, and so your customers are going to want to make sure that human touch is still there.”
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