Rachel Goslins, Director of the Arts and Industries Building at the Smithsonian, describes how tech and modern audience expectations are transforming traditional museum storytelling.
“In general, the expectation has gone from the museum is a monologue to it's a dialogue.”
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More from Rachel Goslins
Insight
Goslins: Physical museums' core strength is shared awe at artifacts
“The thing that museums do better than anything else is inspire awe at being in the presence of something spectacular and sharing that with the people around you.”
Rachel GoslinsJan 2, 2019▶ 8:06a16z Podcast | The Living Museum
AssertionNot checkable as stated
Goslins: Museums relied on three tools for 100 years
“Museums have been using the same two or three tools for the last hundred years.”
Rachel GoslinsJan 2, 2019▶ 8:37a16z Podcast | The Living Museum
PredictionNot checkable as stated
Goslins: Location tracking will become a key museum tool within years
“The technology is evolving and evolving, and I have a feeling in a few years it's going to be to a place where it'll be a hugely effective tool in allowing us to both track and impart information to patrons as they walk through the space.”
Rachel GoslinsJan 2, 2019▶ 10:11a16z Podcast | The Living Museum
Insight
Goslins: Digital technology enables museums to meet visitor demand for personalization
“I do think one of the opportunities that technology can help us solve in the museum world is this Desire for personalization. That is something that technology that we don't particularly do well.”
Rachel GoslinsJan 2, 2019▶ 12:47a16z Podcast | The Living Museum
PredictionNot checkable as stated
Goslins: Museums will have the same tech integration conversations in 20 years
“I think 20 years from now we'll be having the same conversation with different technologies. I do, you know. Museums, for many reasons, they're not leaders, they're laggers, and in some ways that's good because we really are so protective of our core experienc…”
Rachel GoslinsJan 2, 2019▶ 31:37a16z Podcast | The Living Museum
AssertionSupported
Goslins: LACMA and SFMOMA lead experiments in visitor tracking tech
“Both LACMA and SFMOMA are engaged in very robust experiments on how to use that and are sort of the beta testing, I think, for a lot of us.”
Rachel GoslinsJan 2, 2019▶ 9:57a16z Podcast | The Living Museum
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