May 3, 2019 · 48m · a16z

The a16z Pitch Room: Sandbox VR

Andrew Chen · 28m spoken Siki Chen · 7m spoken Steve Zhao · 4m spoken Frank Chen · 2m spoken
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In this episode of the a16z Pitch Room, Andreessen Horowitz General Partner Andrew Chen and Sandbox VR founders Steve Zhao and Siki Chen present and dissect the pitch deck that secured a16z's investment, offering actionable insights into pitch narrative design and investor conviction.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. How this is scored →

The host as informed peer 4.0 Guest teaching 2.3 Guest disagreement 0.8 The host pushing back 1.8
05100:0015:0030:0045:000:00–3:08 · The host as informed peer 1/10 Andreessen Horowitz Opening Animated Title Sequence Introductory setup and framing where Frank Chen and Andrew Chen outline the inside look at Andreessen Horowitz's investment evaluation process for Sandbox VR. As an uninterrupted monologue setup, host pushback and guest combativeness are zero.3:08–12:48 · The host as informed peer 0/10 Sandbox VR Pitch Deck Presentation Steve Zhao and Siki Chen deliver an uninterrupted pitch presentation explaining Sandbox VR's product, unit economics, expansion plans, and competitive landscape. Because the hosts do not speak during the pitch monologue, host expertise and pushback are zero.12:48–17:52 · The host as informed peer 7/10 Title Card: Investor High-Level Reactions Andrew Chen outlines his initial skepticism and subsequent conviction, explaining his thesis around contrarian bets on retail leases, off-the-shelf hardware, and full-stack publishing. Siki Chen briefly chimes in playfully acknowledging their acknowledged risk factors.17:52–47:14 · The host as informed peer 8/10 Director's Commentary: Deep Dive Slide Analysis Andrew Chen conducts a slide-by-slide commentary, pushing on repeat customer rates, operational complexity in retail expansion, and gaps in IP licensing. He demonstrates high expertise by drawing directly on retail benchmarks from Boba Guys and city expansion models from Postmates.0:00–3:08 · Guest teaching 0/10 Andreessen Horowitz Opening Animated Title Sequence Introductory setup and framing where Frank Chen and Andrew Chen outline the inside look at Andreessen Horowitz's investment evaluation process for Sandbox VR. As an uninterrupted monologue setup, host pushback and guest combativeness are zero.3:08–12:48 · Guest teaching 4/10 Sandbox VR Pitch Deck Presentation Steve Zhao and Siki Chen deliver an uninterrupted pitch presentation explaining Sandbox VR's product, unit economics, expansion plans, and competitive landscape. Because the hosts do not speak during the pitch monologue, host expertise and pushback are zero.12:48–17:52 · Guest teaching 2/10 Title Card: Investor High-Level Reactions Andrew Chen outlines his initial skepticism and subsequent conviction, explaining his thesis around contrarian bets on retail leases, off-the-shelf hardware, and full-stack publishing. Siki Chen briefly chimes in playfully acknowledging their acknowledged risk factors.17:52–47:14 · Guest teaching 3/10 Director's Commentary: Deep Dive Slide Analysis Andrew Chen conducts a slide-by-slide commentary, pushing on repeat customer rates, operational complexity in retail expansion, and gaps in IP licensing. He demonstrates high expertise by drawing directly on retail benchmarks from Boba Guys and city expansion models from Postmates.0:00–3:08 · Guest disagreement 0/10 Andreessen Horowitz Opening Animated Title Sequence Introductory setup and framing where Frank Chen and Andrew Chen outline the inside look at Andreessen Horowitz's investment evaluation process for Sandbox VR. As an uninterrupted monologue setup, host pushback and guest combativeness are zero.3:08–12:48 · Guest disagreement 0/10 Sandbox VR Pitch Deck Presentation Steve Zhao and Siki Chen deliver an uninterrupted pitch presentation explaining Sandbox VR's product, unit economics, expansion plans, and competitive landscape. Because the hosts do not speak during the pitch monologue, host expertise and pushback are zero.12:48–17:52 · Guest disagreement 1/10 Title Card: Investor High-Level Reactions Andrew Chen outlines his initial skepticism and subsequent conviction, explaining his thesis around contrarian bets on retail leases, off-the-shelf hardware, and full-stack publishing. Siki Chen briefly chimes in playfully acknowledging their acknowledged risk factors.17:52–47:14 · Guest disagreement 2/10 Director's Commentary: Deep Dive Slide Analysis Andrew Chen conducts a slide-by-slide commentary, pushing on repeat customer rates, operational complexity in retail expansion, and gaps in IP licensing. He demonstrates high expertise by drawing directly on retail benchmarks from Boba Guys and city expansion models from Postmates.0:00–3:08 · The host pushing back 0/10 Andreessen Horowitz Opening Animated Title Sequence Introductory setup and framing where Frank Chen and Andrew Chen outline the inside look at Andreessen Horowitz's investment evaluation process for Sandbox VR. As an uninterrupted monologue setup, host pushback and guest combativeness are zero.3:08–12:48 · The host pushing back 0/10 Sandbox VR Pitch Deck Presentation Steve Zhao and Siki Chen deliver an uninterrupted pitch presentation explaining Sandbox VR's product, unit economics, expansion plans, and competitive landscape. Because the hosts do not speak during the pitch monologue, host expertise and pushback are zero.12:48–17:52 · The host pushing back 2/10 Title Card: Investor High-Level Reactions Andrew Chen outlines his initial skepticism and subsequent conviction, explaining his thesis around contrarian bets on retail leases, off-the-shelf hardware, and full-stack publishing. Siki Chen briefly chimes in playfully acknowledging their acknowledged risk factors.17:52–47:14 · The host pushing back 5/10 Director's Commentary: Deep Dive Slide Analysis Andrew Chen conducts a slide-by-slide commentary, pushing on repeat customer rates, operational complexity in retail expansion, and gaps in IP licensing. He demonstrates high expertise by drawing directly on retail benchmarks from Boba Guys and city expansion models from Postmates.

speaking balance: gold is the host, purple is the guest (3 minute bins)

0:00 · the host 0% · guest 100%0:00 · the host 0% · guest 100%3:00 · the host 0% · guest 100%3:00 · the host 0% · guest 100%6:00 · the host 0% · guest 100%6:00 · the host 0% · guest 100%9:00 · the host 0% · guest 100%9:00 · the host 0% · guest 100%12:00 · the host 0% · guest 100%12:00 · the host 0% · guest 100%15:00 · the host 0% · guest 100%15:00 · the host 0% · guest 100%18:00 · the host 0% · guest 100%18:00 · the host 0% · guest 100%21:00 · the host 0% · guest 100%21:00 · the host 0% · guest 100%24:00 · the host 0% · guest 100%24:00 · the host 0% · guest 100%27:00 · the host 0% · guest 100%27:00 · the host 0% · guest 100%30:00 · the host 0% · guest 100%30:00 · the host 0% · guest 100%33:00 · the host 0% · guest 100%33:00 · the host 0% · guest 100%36:00 · the host 0% · guest 100%36:00 · the host 0% · guest 100%39:00 · the host 0% · guest 100%39:00 · the host 0% · guest 100%42:00 · the host 0% · guest 100%42:00 · the host 0% · guest 100%45:00 · the host 0% · guest 100%45:00 · the host 0% · guest 100%48:00 · the host 0% · guest 0%48:00 · the host 0% · guest 0%
Sharpest disagreement ▶ 39:21 Siki defends matrix placement

Siki Chen candidly explains how the pitch deck competitive matrix turned potential weaknesses into strengths to place Sandbox VR in the top-right quadrant.

Hardest push from the host ▶ 30:08 Andrew challenges repeat rate novelty risk

Andrew Chen directly questions whether the 18 percent repeat usage rate reflects a one-time novelty effect similar to a go-kart track or a sustainable media format.

Biggest teaching moment ▶ 19:21 Siki explains pitch deck strategy

Siki Chen educates Andrew on why they chose to open with negative VR adoption trends to address the elephant in the room directly rather than hiding it.

The host holds their own ▶ 32:39 Andrew applies Boba Guys retail benchmarks

Andrew Chen demonstrates deep domain knowledge by analyzing Sandbox VR's sales per square foot through cross-industry consultation with Boba Guys retail founders.

the scores for every segment, with the reasoning behind each
ChapterTopicThe host as informed peerGuest teachingGuest disagreementThe host pushing backWhy
Andreessen Horowitz Opening Animated Title Sequence 1000 Introductory setup and framing where Frank Chen and Andrew Chen outline the inside look at Andreessen Horowitz's investment evaluation process for Sandbox VR. As an uninterrupted monologue setup, host pushback and guest combativeness are zero.
Sandbox VR Pitch Deck Presentation 0400 Steve Zhao and Siki Chen deliver an uninterrupted pitch presentation explaining Sandbox VR's product, unit economics, expansion plans, and competitive landscape. Because the hosts do not speak during the pitch monologue, host expertise and pushback are zero.
Title Card: Investor High-Level Reactions 7212 Andrew Chen outlines his initial skepticism and subsequent conviction, explaining his thesis around contrarian bets on retail leases, off-the-shelf hardware, and full-stack publishing. Siki Chen briefly chimes in playfully acknowledging their acknowledged risk factors.
Director's Commentary: Deep Dive Slide Analysis 8325 Andrew Chen conducts a slide-by-slide commentary, pushing on repeat customer rates, operational complexity in retail expansion, and gaps in IP licensing. He demonstrates high expertise by drawing directly on retail benchmarks from Boba Guys and city expansion models from Postmates.

Statements from this episode (13)

Assertion Partly supported
Zhao: 120M consoles exist worldwide compared to only 5M VR headsets
“There are a hundred twenty million console units worldwide, and only five million VR headsets units.”
Steve Zhao May 3, 2019 ▶ 3:23
Assertion Contradicted
Zhao: 73% of consumer virtual reality headset buyers churn
“73% of all VR users churn, right?”
Steve Zhao May 3, 2019 ▶ 3:32
Disclosure
Siki Chen: 18% of Sandbox VR test room guests rebooked sessions
“And, ah, in terms of repeat usage, 18% of our guests for just that first test room have booked two or more sessions.”
Siki Chen May 3, 2019 ▶ 6:19
Prediction Didn’t hold up
Zhao: Sandbox VR will expand from 14 to 50 rooms by year-end
“And soon, by the end of summer, the end of this year, we will go from, we have 14 rooms now, to over 50 rooms.”
Steve Zhao May 3, 2019 ▶ 7:28
Prediction Not checkable as stated
Zhao: VR holoplexes will become as ubiquitous as movie theaters
“So we envision that one day these holoplexes, which could be 20 to 40,000 square feet in space, can attract hundreds of users, will be as ubiquitous as movie theaters.”
Steve Zhao May 3, 2019 ▶ 8:14
Insight
Andrew Chen: Pitch decks acknowledging market challenges build investor credibility
“So I think by actually going negative, it actually felt more real.”
Andrew Chen May 3, 2019 ▶ 14:44
Insight
Andrew Chen: Declining retail malls create attractive real estate opportunities for VR
“On retail, it's not a bet towards the success of the future of malls and the future of these retail spaces. It's actually kind of a bet against it. It's actually saying, like, look, there's actually really attractive retail opportunities because of the fact th…”
Andrew Chen May 3, 2019 ▶ 15:04
Opinion
Andrew Chen: Virtual reality is the best tech demo of recent years
“VR is the best tech demo that anyone's ever seen over the last couple years.”
Andrew Chen May 3, 2019 ▶ 21:06
Insight
Andrew Chen: Video-generating products have an automatic customer acquisition advantage
“Any product that then generates video as part of the usage automatically has a leg up in, you know, in, in, in customer acquisition.”
Andrew Chen May 3, 2019 ▶ 24:40
Insight
Zhao: Winning the location-based entertainment market requires owning the content
“In order to win the market, you have to own the content, right?”
Steve Zhao May 3, 2019 ▶ 37:05
Prediction Open · timeframe May 2024
Andrew Chen: Sandbox VR will eventually transform into a VR game publisher
“The company's gonna be a publisher one day.”
Andrew Chen May 3, 2019 ▶ 37:45
Insight
Andrew Chen: Gaming DNA is the best foundation for location-based VR
“I came into this thinking, Of, you know, if you're gonna bet on a theme park plus plus, film plus plus, arcade plus plus, or gaming plus plus, like of all those DNAs as kind of the root, that I would bet on the games piece you know, like more than anything els…”
Andrew Chen May 3, 2019 ▶ 43:23
Prediction Open · timeframe May 2024
Andrew Chen: Sandbox VR will eventually require thousands of retail employees
“This is going to be like a retail, you know, large retail like chain that is going to need to employ one day, Many, many, many thousands of people on the ground, and it was going to be extremely operationally complex.”
Andrew Chen May 3, 2019 ▶ 46:25
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