product marketing

“When you're launching a new product or a new dot release, you have to decide what you're selling and what it is, is often different than what is actually shipping.”

“Sales teams shouldn't create their own materials. I actually feel pretty strongly about this point. There's a school of thought that considers a sales creating their own materials, enabling the sales team, a standalone function within the sales team. Oftentime…”

“There really is no single point in the company that better encompasses the ability to sell something in a repeated fashion than in product marketing.”

“Product marketing should be equally data driven. You're looking for patterns in who's the buyer. What's the initiative? What's changing in the organization? Like you're trying to find out what's common about the things that you're doing because that's the stuf…”

“Product marketing is just like the lifeblood of an enterprise software company.”