Flow

also referred to as: flow living

24 statements across 4 episodes · 16 bullish · 0 bearish · 3 people on the record · first statement Feb 6, 2023 by Adam Neumann · said 88 times in 7 episodes since 2021 · across every show →

Mentions by year

brought up most by Adam Neumann (28), Erik Torenberg (13), Marc Andreessen (11), David Ulevitch (11), Ben Horowitz (10), Dan Boneh (8), Justine Moore (3)

tap a year for its mentions
00302603202120222023202420252026episodesmentions
023202120222023202420252026episodes it came up in
00101.5203202120222023202420252026episodesmentions per episode
2026 1 mention in 1 episode
2025 52 mentions in 3 episodes 17 per episode
2023 26 mentions in 2 episodes 13 per episode
2021 9 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Flow, oldest first

Feb 6, 2023 positive
Prediction Not checkable as stated
Neumann: Flow will rely on partnerships rather than owning all assets
“I think for us at Flow, and this is another lesson from the past, we used to think, and I used to think we had to own everything. I think the category is so big that the only way we're going to achieve anything is through partnership, partnership with governme…”
Adam Neumann Feb 6, 2023 ▶ 51:44 Disrupting the World's Largest Asset Class with Adam Neumann
Feb 6, 2023 bullish
Insight
Neumann: Vertical integration is the only viable model for proptech
“Most prop tech companies come in and solve a point solution. They have this one solution, but then they need to take that solution, convince the landlords who are not even interested in buying anything because they're making money anyway, go to these old ERP s…”
Adam Neumann Feb 6, 2023 ▶ 29:30 Disrupting the World's Largest Asset Class with Adam Neumann
Feb 6, 2023 neutral
Prediction Partly held up
Neumann: Over 70% of adults under 35 rent, and that will grow
“70% of thirty-five-year-olds and youngers are currently renters. They don't actually buy, and this number is not because of the interest rates that have been going up over the past six to 10 months. This is a number from 12 months ago. And we believe that that…”
Adam Neumann Feb 6, 2023 ▶ 18:47 Disrupting the World's Largest Asset Class with Adam Neumann
Dec 15, 2023 positive
Assertion Contradicted
Andreessen: Adam Neumann invested $350M of personal capital into Flow
“Starting with alignment, Adam's put three hundred and fifty million dollars of his own money into Flow Living alongside us.”
Marc Andreessen Dec 15, 2023 ▶ 1:36 Redefining Partnership with Adam Neumann
Dec 15, 2023 bullish
Prediction Not checkable as stated
Neumann: Flow will expand beyond residential real estate once profitable
“We're winning on the basics, we're focusing on profitable buildings, and then we'll have leeway to grow this to many different places, larger even than just residential.”
Adam Neumann Dec 15, 2023 ▶ 15:11 Redefining Partnership with Adam Neumann
Dec 15, 2023
Assertion Not checkable as stated
a16z and Adam Neumann discussed partnership for 1.5 years before investing
“And we actually talked for a year and a half before anything happened.”
Adam Neumann Dec 15, 2023 ▶ 2:53 Redefining Partnership with Adam Neumann
Jun 12, 2025
Disclosure
Neumann: Flow's first Saudi property reached positive NOI in six months
“And it took 60, it took six months to become NOI positive.”
Adam Neumann Jun 12, 2025 ▶ 1:11:04 Adam Neumann: This is How You Build Iconic Companies
Jun 12, 2025
Disclosure
Neumann: Flow raised $300M Saudi fund from 33 local investors
“We raised it from actually 33 different investors. We put our own equity. We got debt from the local bank. We bought these five properties. It was about a billion SAR, which about three hundred million dollar fund.”
Adam Neumann Jun 12, 2025 ▶ 1:10:24 Adam Neumann: This is How You Build Iconic Companies
Jun 12, 2025 neutral
Prediction Open · timeframe Jun 2028
Neumann: Flow Parent Company Has Closed Fundraising for Outside Capital
“We talk about raising money for real estate funds. We're not talking about raising money for flow parent company that that door is closed.”
Adam Neumann Jun 12, 2025 ▶ 44:37 Adam Neumann: This is How You Build Iconic Companies
Jun 12, 2025 bullish
Opinion
Horowitz: Flow is an inseparable combination of design, software, and culture
“When you, when we get into flow, what I see is it's a single idea about how people live that's enabled by design and technology and a business model and a culture and a whole set of things. And if you remove any one of them, it's not flow.”
Ben Horowitz Jun 12, 2025 ▶ 19:22 Adam Neumann: This is How You Build Iconic Companies
Jun 12, 2025
Assertion Not checkable as stated
Neumann: Flow achieved 90% occupancy in 60 days in Saudi Arabia
“We achieved over 90% occupancy within 60 days.”
Adam Neumann Jun 12, 2025 ▶ 1:10:41 Adam Neumann: This is How You Build Iconic Companies
Jun 12, 2025 positive
Assertion Not checkable as stated
Horowitz: Flow residents are building businesses entirely within their buildings
“There are people, many people who all of their clients for their business live in the building that they live in.”
Ben Horowitz Jun 12, 2025 ▶ 54:57 Adam Neumann: This is How You Build Iconic Companies
Jun 12, 2025 bullish
Assertion Not checkable as stated
Horowitz: Flow achieves unprecedented returns and higher rents on identical spaces
“The thesis of the value of the community, the technology everything that Adam's talked about, the design. Is proven out like before, you know, the product is maybe five percent done but it's already able to kind of generate, you know, kind of much higher deman…”
Ben Horowitz Jun 12, 2025 ▶ 50:12 Adam Neumann: This is How You Build Iconic Companies
Jun 12, 2025 bullish
Assertion Not checkable as stated
Neumann: Flow converts over 90% of expat trial tenants in Riyadh
“The conversion rate has been phenomenal. 90 something percent of anybody who took the month is able to stay.”
Adam Neumann Jun 12, 2025 ▶ 1:15:05 Adam Neumann: This is How You Build Iconic Companies
Jun 12, 2025 positive
Assertion Not checkable as stated
Horowitz: Flow software toggles property types with a button press
“The other kind of capability of the software that's amazing is because it's so flexible. Yes, this could be Multifamily living, or this could be condos, or this could be a hotel, or this could be office space, and it can change literally with the press of a bu…”
Ben Horowitz Jun 12, 2025 ▶ 56:27 Adam Neumann: This is How You Build Iconic Companies
Jun 12, 2025
Assertion Not checkable as stated
Neumann says a16z spent six months before investing in Flow
“And it took six months from that point. A lot of people think that this happened fast. It didn't. It took six months from that point to the actual investment”
Adam Neumann Jun 12, 2025 ▶ 39:09 Adam Neumann: This is How You Build Iconic Companies
Jun 12, 2025 positive
Assertion Not checkable as stated
Neumann: Flow's first five real estate deals were negotiated in-person during COVID lockdowns
“And our first five acquisitions, who turned out to be amazing acquisitions, who we're going to get to talk about afterwards, but all have amazing basis were done like that.”
Adam Neumann Jun 12, 2025 ▶ 33:28 Adam Neumann: This is How You Build Iconic Companies
Jun 12, 2025 positive
Assertion Not checkable as stated
Neumann: 90% of Flow's tenant inquiries come direct, bypassing brokers
“80% of most leases in, in South Florida come from brokers. 90% of all inbound into flow is direct to the direct to us, direct to the website.”
Adam Neumann Jun 12, 2025 ▶ 58:25 Adam Neumann: This is How You Build Iconic Companies
Jun 12, 2025 positive
Assertion Not checkable as stated
Neumann: Flow's Fort Lauderdale NOI grew 30% after takeover
“Our building in Fort Lauderdale NOI net operating income is 30% higher than when we took over it.”
Adam Neumann Jun 12, 2025 ▶ 58:06 Adam Neumann: This is How You Build Iconic Companies
Jun 12, 2025 positive
Disclosure
Neumann: Flow now exclusively hires software engineers who want in-office work
“So let's say our engineers, we hire engineers that want to be in the office and the ones we hired before who weren't, We let them be wherever they were, because when they were hired, that was the deal that was made with them.”
Adam Neumann Jun 12, 2025 ▶ 1:26:22 Adam Neumann: This is How You Build Iconic Companies
Jun 12, 2025 positive
Disclosure
Neumann: Flow bought 30% of Israeli public firm for South Florida deals
“In the US, we actually bought 30% of a publicly traded company in Israel. We're non-controlling shareholders. That company has access to retail investors and institutional investors, and with partnership with that company, we have bought two developments In Mi…”
Adam Neumann Jun 12, 2025 ▶ 1:16:33 Adam Neumann: This is How You Build Iconic Companies
Jun 12, 2025 neutral
Prediction Open · timeframe Jul 2025
Neumann: Flow will sell five buildings while retaining long-term management
“We will sell our five buildings. We will sell our first asset in a month and we'll keep a management deal for the unforeseeable future.”
Adam Neumann Jun 12, 2025 ▶ 51:12 Adam Neumann: This is How You Build Iconic Companies
Jun 12, 2025 positive
Insight
Andreessen: Controlling Customer Experience End-to-End Requires Vertical Integration
“Specifically though, if you want to control the actual customer experience end to end, you have to vertically integrate. It's the only way to actually do it.”
Marc Andreessen Jun 12, 2025 ▶ 43:36 Adam Neumann: This is How You Build Iconic Companies
Jul 3, 2026 positive
Disclosure
Horowitz: a16z introduced Adam Neumann and Flow to Saudi government and investors
“So we're able to take a company like Flo, Adam Newman's company, bring him to Saudi Arabia, introduce him to the right people in the government, introduce him to the right people in business, introduce him to the right investors,”
Ben Horowitz Jul 3, 2026 ▶ 18:13 Ben Horowitz on the Global Race for Tech, Power, and Influence
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