enterprise space
2 statements across 2 episodes · 0 bullish · 0 bearish · 2 people on the record · first statement Jul 15, 2017 by Martín Casado · across every show →
Everything said about enterprise space, oldest first
Jul 15, 2017
Casado: Go-to-market is the hardest challenge for enterprise tech startups
“Unfortunately, the most difficult thing with starting a company in the enterprise space is actually bringing whatever you're building to market. And the reason is, is the incumbents have pretty much the entire go to market side locked up all aspects of it.”
Oct 26, 2018
Casado: Go-to-market is as important as technology in enterprise software
“So it turns out, at least in the enterprise space, pretty much all of the value of a company comes down to go to market. And this is very non-intuitive to me to begin with, but go to market is at least as important as technology.”