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enterprise software startups

2 statements across 2 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Oct 26, 2018 by Martin Casado · across every show →

Everything said about enterprise software startups, oldest first

Oct 26, 2018
Insight
Casado: Setting low initial prices cannibalizes future market and locks in margins
“So if, for example, early on you set your price too low, you'll basically cannibalize your entire future market and it's very difficult to raise price.”
Martin Casado Oct 26, 2018 ▶ 5:14 Going to Market When No Market Exists
Jan 2, 2019
Insight
Martin Casado: Early startups shouldn't discuss pricing before technical close
“Don't discuss pricing until after you've got them to technical close.”
Martin Casado Jan 2, 2019 ▶ 6:28 a16z Podcast | Creating a Category, from Pricing to Positioning
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