Customer Advisory Board

3 statements across 1 episodes · 2 bullish · 0 bearish · 2 people on the record · first statement Jan 2, 2019 by Arnie Goldberg · across every show →

Everything said about Customer Advisory Board, oldest first

Jan 2, 2019 positive
Disclosure
Box formed customer advisory boards using target CIOs to drive roadmaps
“So at Box, we had both, and they're very, very different. So the audience or the population of your customer advisory board are really what you would expect to sell to, right? So in, in Box's case, it would be the CIOs of big companies across different vertica…”
Arnie Goldberg Jan 2, 2019 ▶ 2:23 a16z Podcast | Building the Right Technical Advisory Board
Jan 2, 2019 positive
Insight
Padmanaban: Early-stage customer advisory boards should consist of non-customers
“When you're starting out, even though it's a customer, you call it a customer advisory board, ah, none of them are your customers, and actually turns out to be great because you're getting a lot of feedback from the customers, as you said, on the use case, on …”
Purnima Padmanaban Jan 2, 2019 ▶ 3:38 a16z Podcast | Building the Right Technical Advisory Board
Jan 2, 2019
Insight
Padmanaban: Customer advisory boards primarily serve to validate problem statements
“From a CEO perspective, The customer advisory board, the biggest one is validation of the problem statement.”
Purnima Padmanaban Jan 2, 2019 ▶ 26:43 a16z Podcast | Building the Right Technical Advisory Board
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