Box formed customer advisory boards using target CIOs to drive roadmaps
Arnie Goldberg · a16z Podcast | Building the Right Technical Advisory Board · Jan 2, 2019 · at 2:23
Arnie Goldberg, former engineering leader at Box, explains how Box structured its Customer Advisory Board compared to its Technical Advisory Board.
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“So at Box, we had both, and they're very, very different. So the audience or the population of your customer advisory board are really what you would expect to sell to, right? So in, in Box's case, it would be the CIOs of big companies across different verticals that would be interesting to penetrate into, and they really should inform your roadmap from a product point of view.”
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