crisis management

“The golden principle is to never waste a crisis, because something is happening at or to the company, that's about for customers, employees, or whatever the case may be. And then It's an opportunity to make the company better, better as a result.”

“When something breaks, it gives you an opportunity to Fix it or to do something nice. And then people are kind of more grateful to you than if you had just been a normal person and things worked fine.”