The Ledger

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Insight
Ride-hailing market share swings were driven by pure price, not product
“On early demand, not really much, right? We were in a market and we had wild product market fit. Once competition came in, you could start to see market share swings based on the specific rider promo that Uber was offering in a city In a given week, and then w…”
Scott Gorlick Aug 30, 2024 ▶ 27:14 Scott Gorlick: How Uber Acquired 1M Drivers & The Uber’s Expansion Playbook | E1196 · 20VC with Harry Stebbings
Insight
The best startup founders operate like cult leaders
“The best founders build cults, and they're cult leaders, and I think Travis, what he was really good at was inspiring the team.”
Scott Gorlick Aug 30, 2024 ▶ 35:01 Scott Gorlick: How Uber Acquired 1M Drivers & The Uber’s Expansion Playbook | E1196 · 20VC with Harry Stebbings
Insight
Early rideshare growth was driven by driver acquisition, not rider marketing
“It wasn't really about like growth marketing in terms of like growing the rider side. It was just how many drivers can you get? And that sort of drove the network effect and helped you get bigger.”
Scott Gorlick Aug 30, 2024 ▶ 19:56 Scott Gorlick: How Uber Acquired 1M Drivers & The Uber’s Expansion Playbook | E1196 · 20VC with Harry Stebbings
Insight
Founders make a deadly mistake by tracking too many dashboard metrics
“I think the biggest mistake that I see founders making day to day is not having a handle on their metrics, right? I think everybody measures metrics in like a different way. And I think we've kind of entered an era of death by a thousand dashboards. And I woul…”
Scott Gorlick Aug 30, 2024 ▶ 36:08 Scott Gorlick: How Uber Acquired 1M Drivers & The Uber’s Expansion Playbook | E1196 · 20VC with Harry Stebbings
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