Ride-hailing market share swings were driven by pure price, not product
Scott Gorlick · Scott Gorlick: How Uber Acquired 1M Drivers & The Uber’s Expansion Playbook | E1196 · 20VC with Harry Stebbings · Aug 30, 2024 · at 27:14
Early Uber executive Scott Gorlick analyzes how rider discounts and price changes affected market share during Uber's competitive war with Lyft.
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“On early demand, not really much, right? We were in a market and we had wild product market fit. Once competition came in, you could start to see market share swings based on the specific rider promo that Uber was offering in a city In a given week, and then we'd measure it and understand, or what lift was doing, or like if we made a pricing move, they would make a pricing move. Like there was a lot of sort of back and forth, and we would see those effects in market share. And it wasn't because any particular product was, it wasn't anything to do with the product. It was just pure price.”
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