The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 7 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 2 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Supported
Roberge: Hiring sales reps based on domain experience correlates with failure
“10 years of experience selling a product like mine to a customer like mine. And there's tremendous research that shows that that mindset correlates with lack of success, like doesn't work out.”
Mark Roberge Jul 12, 2024 ▶ 5:23 Mark Roberge: The Framework for How Startups Should Scale into the Enterprise -Stage 2 Capital|E1176 · 20VC with Harry Stebbings
Assertion Not checkable as stated
Roberge: Underperforming sales reps can take seven months to become top performers
“I have a lot of situations where I had a rep that was in there for three or four months, and we weren't sure, and they weren't hitting it, but we gave it a shot, and seven months in, they were toward the top, and they stayed there.”
Mark Roberge Jul 12, 2024 ▶ 11:35 Mark Roberge: The Framework for How Startups Should Scale into the Enterprise -Stage 2 Capital|E1176 · 20VC with Harry Stebbings
Assertion Supported
Roberge: HubSpot monthly churn reached 8% in February 2008
“Eight was the highest a hit in February of 2008. Throughout 2008, it was mostly between three and four, which is terrible. I mean, even at three or four, that's 40 to 50% a year churn. It's really bad.”
Mark Roberge Jul 12, 2024 ▶ 26:49 Mark Roberge: The Framework for How Startups Should Scale into the Enterprise -Stage 2 Capital|E1176 · 20VC with Harry Stebbings
Assertion Not yet assessed
HubSpot's year-five acquisition mix was 50% inbound, 30% channel, 20% outbound
“So I would say by year five, we were probably like. 50% inbound, 30% channel, 20% outbound.”
Mark Roberge Jul 12, 2024 ▶ 40:02 Mark Roberge: The Framework for How Startups Should Scale into the Enterprise -Stage 2 Capital|E1176 · 20VC with Harry Stebbings
Assertion Partly supported
Salesforce drove 10% of HubSpot's revenue as a channel partner before competing
“Salesforce.com was an early investor in our Series D, believe it or not, and actually became a big channel partner for us over time, about 10% of our customers before we became competitive.”
Mark Roberge Jul 12, 2024 ▶ 42:54 Mark Roberge: The Framework for How Startups Should Scale into the Enterprise -Stage 2 Capital|E1176 · 20VC with Harry Stebbings
Assertion Not checkable as stated
HubSpot reached 40 customers and $200k ARR before its Series A
“At that point now we've acquired between Brian and I, we've probably acquired like 40 customers. We're probably at like a couple 100,000 in ARR”
Mark Roberge Jul 12, 2024 ▶ 4:10 Mark Roberge: The Framework for How Startups Should Scale into the Enterprise -Stage 2 Capital|E1176 · 20VC with Harry Stebbings
Assertion Not yet assessed
Roberge: 100% of HubSpot's early customers came from inbound marketing
“It was, I think a hundred percent of our customers came inbound for the first two or three years.”
Mark Roberge Jul 12, 2024 ▶ 39:44 Mark Roberge: The Framework for How Startups Should Scale into the Enterprise -Stage 2 Capital|E1176 · 20VC with Harry Stebbings
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