HubSpot's year-five acquisition mix was 50% inbound, 30% channel, 20% outbound
Mark Roberge · Mark Roberge: The Framework for How Startups Should Scale into the Enterprise -Stage 2 Capital|E1176 · 20VC with Harry Stebbings · Jul 12, 2024 · at 40:02
Mark Roberge, former CRO at HubSpot, details how HubSpot's acquisition channels expanded over its first five years.
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“So I would say by year five, we were probably like. 50% inbound, 30% channel, 20% outbound.”
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