Roberge: HubSpot monthly churn reached 8% in February 2008
Mark Roberge · Mark Roberge: The Framework for How Startups Should Scale into the Enterprise -Stage 2 Capital|E1176 · 20VC with Harry Stebbings · Jul 12, 2024 · at 26:49
Mark Roberge was the founding CRO of HubSpot and is a Managing Director at Stage 2 Capital. He reflects on HubSpot's early SMB customer churn rates during 2008.
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“Eight was the highest a hit in February of 2008. Throughout 2008, it was mostly between three and four, which is terrible. I mean, even at three or four, that's 40 to 50% a year churn. It's really bad.”
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“I would do something like this, Harry, you're a salesperson, your job is bringing customers. I'm going to pay you know, three percent. Rate on the first ACB from a customer and five percent on any expansion revenue. So now it's like, oh, sweet. Okay. I get it.…”