The Ledger
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Slonimski: New Consumer Apps Cannot Survive on Organic Growth Alone
“Within the current products in the red ocean market, I don't think you can live just with organic, and organic is very hard to get. So you need to start with paid”
Slonimski: Hire Young Builders for Growth Over Silicon Valley Executives
“I probably would not hire that Silicon Valley. Why? I think what you need to bring to the table is hunger, is lots of dignity, lots of dedication, lots of experimental mindset, and you cannot get there when you basically worked for, like, best-in-class compani…”
Slonimski: Shared Growth Frameworks and Industry Benchmarks Are Misleading Fluff
“What best frameworks look like and how a different heads of growth share their best failures and best wins, which is commonly fluff and very, very, very far from the reality and how you run the operation in the reality. The metrics and the benchmarks, which ar…”
Slonimski: Web Onboarding Drives Higher Retention and Pricing Than Mobile
“The nature of credit card payments drive higher retention, and on web, you can charge more.”
Slonimski: GLP-1 Solutions Vastly Outperform Habit Apps Because People Are Lazy
“And when you compare GLP-ONES to habit management, it's unbeatable. People are lazy. People want to sit on their couches to eat junk and to become lean. It's a hard business of trying people to work out and to eat healthy.”
Slonimski: Consumer Apps Cannot Survive on a Single Subscription Stream
“In the world where CPMs are very high and user acquisition is super expensive, you don't make a living from one subscription.”
Slonimski: Scaling TikTok Growth Requires Launching 1,000 Ad Creatives Weekly
“With TikTok, you need to launch around Thousand of creative per week to make it successful.”
Slonimski: Meta Is Overhyped Due to Worsening Ad Economics
“At the level of the channel, we don't really distinguish if it's Facebook, Instagram, or whatever, and I think it's overhyped as it's getting really tough to get to good user economics there.”
Slonimski: YouTube and Google Demand Gen Can Beat All Discovery Channels
“Google search is, like, overhyped. The whole demand generation piece of Google is underhyped, and YouTube is a huge part of that. We just started entering YouTube with, like, short-term and long-term videos, and it can become huge. It can beat all discovery ch…”
Slonimski: Startups Cannot Build Defensibility Through Small Incremental Moves
“Defensibility you cannot build through those small moves.”
Slonimski: Off-The-Shelf Growth Frameworks Fail on Mature Products
“Good luck with applying frameworks to mature products. It won't work.”
Slonimski: Target 3-Month Payback and 140-180% ROAS for Early Paid Acquisition
“I think when you just run paid, you need to think about payback around three months, and you can run with 141 180% for us. This is probably what I would be looking for.”
Product Upsells Increase Customer Lifetime Value by 20% at Palta
“All the upsells gonna add around 20% to the LTV.”
Slonimski: Free Trials Generate Weak Optimization Signals for Ad Algorithms
“With the free trials, you bring free trial lists, which is a very weak signal. You want to bring payers, people who have high willingness to pay, and this is how you want to optimize your algorithms.”
Slonimski: Hire a Monetization PM Day One and Run 1,000 Paywall Tests
“The best lesson gonna be, put a PM, nails monetization, from day one, And test the hell out of that. You need to test probably to run, like, 1000 experiments on the paywall to get what's right for you.”
Slonimski: SEO Is Not a Strategic Growth Driver in Healthtech
“In our niche for health tech, This is not a strategic goal.”
Palta Abandoned Centralized User Acquisition Across Its Portfolio Startups
“One of the biggest decisions were to start centralizing the UA function, where we analyzed that each company is very unique, their creatives are unique, and we cannot build it as like holistic function that just gonna provide Like a chunk of creatives and asse…”
Slonimski: Early Teams Must Optimize D1, D3, and D7 Activation First
“At the beginning, you optimize for D seven, and you look at D one and D three, because you can't really optimize for D 30, as you don't understand, like, what is happening in your activation process. So let's say the first six months up to 12 months, you're go…”
Slonimski: Push Notification Conversion Depends on Copy and Timing, Not Design
“Copy, timing, and it has nothing to do with creative and design, so you can just screw it.”
Slonimski: AI Companies Build Defensibility Through User Data Feedback Loops
“They built much of the defensibility through data loops.”
Palta Projects $550 Million in Annual Revenue for 2025
“Palt is going to hit five hundred fifty million this year in revenues.”
Flo Reaches 6 Million Subscribers and 80% Second-Year Retention
“When you have flow in the portfolio, which is a more than seventy-five million more, six million active subscribers, Second year retention of 80% and more than 65% organic traffic, the numbers that companies can just dream about.”
Palta Weight Loss App Simple Projects $200 Million ARR
“Simple is a weight loss management tool. They're going to hit two hundred million in ARR.”
Palta Rejects Free Trials in Favor of Introductory Pricing Models
“We almost don't do free trial. We do interpricing, which is different.”
Slonimski: 80% of Palta Subscribers Are Acquired Through Web Onboarding
“So, 80% will be coming through web in all our companies, apart from Floor, where it splits fifty-fifty.”
Flo Survey Reveals Paying Users Struggle to Distinguish Premium Features
“We run a super interesting survey at Flow where we asked our paying customers if they use feature X or they use feature Y, if they engage with that feature, if they enjoy that feature. And you know, the answers were around, I don't really distinguish between t…”
Slonimski: Shareable Organic Growth Loops Must Run Parallel to Paid Acquisition
“It needs to run parallel. Once you nail your first use case, you'll have that, like, unit economics. You start to scale, you need to start working on your product, and those shareable mechanics within the product. But you cannot get any mechanics if the produc…”
Slonimski: Organic Growth Opportunities Lie in Discord, Reddit, and YouTube
“With the rest, I believe the current opportunities lie within communities. Building those communities where the users are. Discord, Reddit, YouTube following.”
Slonimski: Palta Spends Hundreds of Millions on User Acquisition
“We are playing a very different game in order to scale the way Palter scales and Palter spends hundreds of millions as a group on user acquisition.”
Slonimski: TikTok Requires Three Times More Ad Creatives Than Meta
“So on TikTok, you need to have three times more creatives. They're not meta.”
Slonimski: Palta Launches at Most One New Startup Every Six Months
“We also don't tend to launch too many ideas in one quarter, so it can be like one idea or even one idea in six months.”
Slonimski: Palta Will Limit Its Active Portfolio to 10-12 Companies
“We never wanted to become a factory of apps, so we never wanted to have more than, let's say, 10, 12 kids, otherwise it becomes unmanageable, and you want that cross-pollination and synergy.”
Slonimski: Scale Growth Teams With One UA Manager Per Channel
“Once they scale, what the rule of thumb is, one UA manager per one channel, matching the number of growth PMs, and it becomes like a department.”
Slonimski: 100 Growth Experiments Compound Into Big Wins Despite 95% Failure
“That 100 experiments at the end compound into something very big, and even if 95% of them gonna be a failure, you're gonna win big after getting all those insights and knowledge.”
Palta Has Raised $200 Million From Top-Tier Investors
“We raised around two hundred million from top tier investors.”
AI Fitness App Zing Grew 4x and Targets $50M ARR
“We have Zing, which is a powered fitness coach with hyper personalized and super engaging workouts. They're gonna hit around fifty million in RR. They grew four times since last year.”
Palta Skincare App Lave Targets $20 Million ARR This Year
“And we have Lavi. Lavi is an AI cosmetologist making face care accessible. They're gonna hit around twenty million in RR this year. They're growing 30% month over month.”