Slonimski: TikTok Requires Three Times More Ad Creatives Than Meta
Ketty Slonimski · 20Growth: How to Use Influencers to Scale Growth Insanely Fast | How to Optimise User Onboaring for Growth | How the Best Growth Teams Create Organic Growth and Community | Why LTV/CAC Models are BS with Ketty Slonimsky · Oct 3, 2025 · at 35:27
Ketty Slonimski, Chief Growth Officer at Palta, compares digital marketing requirements across Meta and TikTok.
0:00 / 0:05exact quote · 5.1s
720p mp4 · rendered on demand · StarZero watermark
“So on TikTok, you need to have three times more creatives. They're not meta.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Ketty Slonimski
Slonimski: New Consumer Apps Cannot Survive on Organic Growth Alone
“Within the current products in the red ocean market, I don't think you can live just with organic, and organic is very hard to get. So you need to start with paid”
Slonimski: Hire Young Builders for Growth Over Silicon Valley Executives
“I probably would not hire that Silicon Valley. Why? I think what you need to bring to the table is hunger, is lots of dignity, lots of dedication, lots of experimental mindset, and you cannot get there when you basically worked for, like, best-in-class compani…”
Slonimski: Shared Growth Frameworks and Industry Benchmarks Are Misleading Fluff
“What best frameworks look like and how a different heads of growth share their best failures and best wins, which is commonly fluff and very, very, very far from the reality and how you run the operation in the reality. The metrics and the benchmarks, which ar…”
Slonimski: Web Onboarding Drives Higher Retention and Pricing Than Mobile
“The nature of credit card payments drive higher retention, and on web, you can charge more.”
Slonimski: GLP-1 Solutions Vastly Outperform Habit Apps Because People Are Lazy
“And when you compare GLP-ONES to habit management, it's unbeatable. People are lazy. People want to sit on their couches to eat junk and to become lean. It's a hard business of trying people to work out and to eat healthy.”