The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 4 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Startups can outsource video production, but not brand building
“You can hire out video production, but you can't hire out brand building.”
Jesse Genet May 4, 2018 ▶ 13:09 20VC: Why VCs Are Wrong About Bootstrapped Founders, How Content Can Be Used As A Key Customer Acquisition Tool & How To Use Humour When "S*** Hits The Fan" with Jesse Genet, Founder & CEO @ Lumi
Insight
Founders notice when a VC firm's only woman is an assistant
“I think that's something maybe funds don't realize is, like, how much we notice everything. Like, I notice if the only woman involved in me seeing your firm was your assistant who scheduled me to come in. I, like, we notice all this stuff, and I would love to …”
Jesse Genet May 4, 2018 ▶ 23:37 20VC: Why VCs Are Wrong About Bootstrapped Founders, How Content Can Be Used As A Key Customer Acquisition Tool & How To Use Humour When "S*** Hits The Fan" with Jesse Genet, Founder & CEO @ Lumi
Insight
Bootstrapped founders often fail to leverage capital to save time
“Working with a creator is a great example of spending money to save time. The concept that if you get that hire in two months instead of eight months, you've fundamentally shifted your roadmap forward. That is a type of thinking that is not very common in a bo…”
Jesse Genet May 4, 2018 ▶ 9:40 20VC: Why VCs Are Wrong About Bootstrapped Founders, How Content Can Be Used As A Key Customer Acquisition Tool & How To Use Humour When "S*** Hits The Fan" with Jesse Genet, Founder & CEO @ Lumi
Insight
Founder work ethic should inspire employees, not act as a measuring stick
“What is really, really important to think through as a CEO and a founder is, how do you take whatever your personality attributes are, and turn them, To be empowering and inspirational for the people around you, but not a measuring stick, right?”
Jesse Genet May 4, 2018 ▶ 20:58 20VC: Why VCs Are Wrong About Bootstrapped Founders, How Content Can Be Used As A Key Customer Acquisition Tool & How To Use Humour When "S*** Hits The Fan" with Jesse Genet, Founder & CEO @ Lumi
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