The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 13 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Content Marketing and Value-Add Services Are the Best VC Differentiators
“The best way to differentiate, I think if you look across at software industry is content marketing or value add opportunities and projects and things like that.”
Power in Venture Capital Has Shifted Toward Entrepreneurs
“The entrepreneur has more of the power, which I think is how it should be and it's kind of heading in that direction.”
VC Firms Must Define Unique Positioning Before Building Platform Services
“So I think rather than say, we're going to all head towards services or towards content or whatever, it's more important for a firm to identify themselves uniquely. So what's the mission of that one firm? You know, how does that firm position itself differentl…”
Startup Content Marketing Is Compounding Efficiency, Not Instant Demand Generation
“It's not really immediate demand gen for startups. It's more like looking ahead and saying, I want to scale more efficiently with my marketing, and I want to have a better ROI. It's just like compounding return idea of content.”
Startups Should Prioritize Content Problem-Solving Over Custom Blog Design
“Rather than go run out of the gate, create some custom, beautiful blog, better is just use out of the box tools, you know, WordPress, Squarespace, whatever, and just really focus on what you're putting out the door. And for a company, it should be matching, ba…”
Early Startup Blog Posts Should Not Be Judged on Immediate Results
“So very rarely should you look, especially in the early stages, at the results of your blog posts today, or even this week.”
Email Lists Are the Biggest Marketing Asset for VCs and Startups
“And that email list is really the biggest Kind of asset that I could grow for the firm. And I think that extends to product driven companies as well, not just VCs.”
Companies Should Run Their Twitter Accounts Like a Media Outlet
“You should share other people's content and mention them by name, you should share interesting things like quotes and yes, content that you found that aren't yours, and you should share your own stuff. So treat that like a little microcosm of a media outlet an…”
The PayPal Mafia's Success Was Driven by Early Talent Aggregation
“So I think it's just like a few founders who were able to attract a lot of talented people together. And those people were going to be doing very successful things anyway. And they just followed the best talent initially.”
Recruiting Top Talent Is the Single Best Focus for Seed-Stage Startups
“It's far and away the best thing they could do at the seed stage.”
Operator Hiring Is Difficult Because Early-Stage Founder Networks Tilt Senior
“Hiring operators is really difficult in particular, because their networks tilt more senior.”
VC Platform Roles Offer Creative Control and an Engaged Audience
“I kind of want three things in my career and that's the ability to create things, creative control over those things, and then an audience that cares. And the platform role at a VC is like the perfect blend of those three for me right now.”
Use Twitter as an Initial Handshake for Influencer Networking
“But I'm using Twitter as like the handshake moment, and then I can actually follow up with content and requests for sharing that content or feedback or speaking at an event we throw, et cetera. So it's really good for influencer building.”