The Ledger
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why aren't all 6 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Ed Baker: Uber secretly ran India test against CEO orders, doubling conversion
“We decided to run a test In Hyderabad, India, where we said, let's let riders request their first ride without putting a credit card number in. In fact, we were told by our CEO not to run that test because he felt so strongly against it, but we had so much con…”
Reframing invites as announcements enabled Facebook to surpass Mixi in Japan
“Japan went from one of our slowest growing countries to one of our fastest growing countries. Shortly after that, we surpassed our local competitor in Japan.”
Ed Baker: Facebook and Uber growth leaders reported directly to CEO
“And in both of those cases, they had separate growth teams where the growth leader reported directly to the CEO. And these teams were structured cross-functionally.”
Ed Baker says Friendly reached 25 million users with zero marketing spend
“That grew to about twenty-five million registered users all through viral growth, no market”
Ed Baker: Facebook's North Star metric was monthly active users
“Well, so at Facebook, when I was there, the North Star metric was monthly active users.”
Ed Baker: Uber selected weekly trips as its North Star metric
“Similarly at Uber, our North Star metric, in fact, one of the first things I did when I started the growth team at Uber was said to the team, we've got to come up with our North Star metric. We decided on, instead of something like monthly active riders, We sa…”