The Ledger
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Morton: Physical retail will survive, but city-center stores will outperform suburbs
“Physical store, I do not see going, going anywhere there may be some changes for these experiential versus the more functional. Maybe center of cities will stay strong, whereas some of the destination, you know, suburb stores might be a bit more impacted, but …”
Morton: Lyst offers millions of items, dwarfing traditional department stores
“We have about three or four million items. You know, most department stores have, you know, orders of magnitude less than that. So the 30 or 40,000, you know, we felt the market was right to build this, you know, leading marketplace. And we now have the larges…”
Morton: Lyst is purely tech-led with zero operations or logistics
“One of the most important things about the business is that we are completely technology and engineering led, quite a significant data science team, no operations, no logistics. We never touch product.”
Morton: Lyst generates hundreds of millions in sales for brand partners
“Now they think of us not only as a company which generates hundreds of millions in sales for them, but also as a marketing platform that helps position their brand.”
Morton: Lyst will avoid launching in China in the near term
“I think at some point we'll have to go into China with sort of a Chinese language site. You know, I don't know when that's going to be. I think there's definitely a lot of lessons from folks who've tried that and got burnt. You know, whether we want to do it o…”