The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 13 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Not checkable as stated
Hefetz: Divvy Homes Maintains Positive Unit Economics on Every Home
“At Debbie, we build a really scalable model with positive unit economics for every home that we end up bringing onto our portfolio”
Adena Hefets Mar 13, 2020 ▶ 9:13 20VC: 3 Addictions Of Early-Stage Startup Founders, How Founders Should Strategically Think Through Unit Economics From Day 1 & Why Micromanagement Can Be Beneficial In The Early Days with Adena Hefets, Co-Founder @ Divvy Homes
Insight
Hefetz: Headcount Is a Flawed Vanity Metric for Startup Growth
“Isn't the best case scenario that I've hired no employees and my revenue has 10 X'd? Like, why is the mark of a growing and successful company the number of employees they have? Which to me seems rather off.”
Adena Hefets Mar 13, 2020 ▶ 14:23 20VC: 3 Addictions Of Early-Stage Startup Founders, How Founders Should Strategically Think Through Unit Economics From Day 1 & Why Micromanagement Can Be Beneficial In The Early Days with Adena Hefets, Co-Founder @ Divvy Homes
Opinion
Hefetz: Raising Debt Capital Is Tremendously Harder Than Raising Equity
“So yeah, debt is tremendously harder than equity.”
Adena Hefets Mar 13, 2020 ▶ 19:50 20VC: 3 Addictions Of Early-Stage Startup Founders, How Founders Should Strategically Think Through Unit Economics From Day 1 & Why Micromanagement Can Be Beneficial In The Early Days with Adena Hefets, Co-Founder @ Divvy Homes
Insight
Hefetz: Early-Stage Startups Cannot Afford to Let Employees Learn From Mistakes
“With a startup, you're living year to year. I mean, this isn't a, I have 10 years to build a company, because maybe if you're cash flow positive as a startup, you do, but today with Divi, you know, we're a capital intensive business. We are kind of managing in…”
Adena Hefets Mar 13, 2020 ▶ 23:11 20VC: 3 Addictions Of Early-Stage Startup Founders, How Founders Should Strategically Think Through Unit Economics From Day 1 & Why Micromanagement Can Be Beneficial In The Early Days with Adena Hefets, Co-Founder @ Divvy Homes
Prediction Didn’t hold up
Hefetz: Divvy Homes Aims to Acquire 100,000 Homes Within Five Years
“I mean, for our company, we have a singular focus, which is a 100,000 homes for Divi families. The largest read in the U.S. Is about 80,000 homes, so we want to Topple that. And our clear path is just create an easier way to move into homeownership for a large…”
Adena Hefets Mar 13, 2020 ▶ 31:40 20VC: 3 Addictions Of Early-Stage Startup Founders, How Founders Should Strategically Think Through Unit Economics From Day 1 & Why Micromanagement Can Be Beneficial In The Early Days with Adena Hefets, Co-Founder @ Divvy Homes
Insight
Hefetz: Diminishing Paid Returns Require Startups to Build Proprietary Distribution
“So I'd say paid is hard because I think that there's definitely diminishing returns. And the way you adjust that is by finding a proprietary distribution channel that really lets you scale up with lower costs.”
Adena Hefets Mar 13, 2020 ▶ 12:11 20VC: 3 Addictions Of Early-Stage Startup Founders, How Founders Should Strategically Think Through Unit Economics From Day 1 & Why Micromanagement Can Be Beneficial In The Early Days with Adena Hefets, Co-Founder @ Divvy Homes
Assertion Not checkable as stated
Hefetz: Silicon Valley Is Shifting Away From Growth at All Costs
“I think we are starting to feel the switch towards instead of just growing really quickly at all costs, grow more thoughtfully. You still have to grow, but grow more thoughtfully, which I think more and more folks kind of getting their head around.”
Adena Hefets Mar 13, 2020 ▶ 15:51 20VC: 3 Addictions Of Early-Stage Startup Founders, How Founders Should Strategically Think Through Unit Economics From Day 1 & Why Micromanagement Can Be Beneficial In The Early Days with Adena Hefets, Co-Founder @ Divvy Homes
Insight
Hefetz: Investors Help With Networking, Not Solving Operational Problems
“Well, they definitely help with their network introductions and generally just being a cheerleader of what you do on a day to day basis. What maybe people are surprised, or at least my perception of what maybe they're not as helpful with is no one's going to k…”
Adena Hefets Mar 13, 2020 ▶ 30:56 20VC: 3 Addictions Of Early-Stage Startup Founders, How Founders Should Strategically Think Through Unit Economics From Day 1 & Why Micromanagement Can Be Beneficial In The Early Days with Adena Hefets, Co-Founder @ Divvy Homes
Assertion Supported
Hefetz: Square Capital Is a Multi-Billion Dollar Business Within Square
“Today, Square Capital is probably a multi-billion dollar business within Square itself.”
Adena Hefets Mar 13, 2020 ▶ 4:19 20VC: 3 Addictions Of Early-Stage Startup Founders, How Founders Should Strategically Think Through Unit Economics From Day 1 & Why Micromanagement Can Be Beneficial In The Early Days with Adena Hefets, Co-Founder @ Divvy Homes
Opinion
Hefetz: Fintech Lacks Innovation Due to Over-Focus on Unsecured Lending
“And I went back and I looked at the world of FinTech, and I was really disappointed to see that I just didn't think there was as much innovation being made as I would have liked to see. A lot of companies were still focusing on unsecured lending.”
Adena Hefets Mar 13, 2020 ▶ 4:24 20VC: 3 Addictions Of Early-Stage Startup Founders, How Founders Should Strategically Think Through Unit Economics From Day 1 & Why Micromanagement Can Be Beneficial In The Early Days with Adena Hefets, Co-Founder @ Divvy Homes
Assertion Not checkable as stated
Hefetz: Divvy Homes Acquires Nearly Half Its Customers Via Agent Referrals
“And so today we get almost half of our customers who close on a home, we get them through real estate agent referrals.”
Adena Hefets Mar 13, 2020 ▶ 11:59 20VC: 3 Addictions Of Early-Stage Startup Founders, How Founders Should Strategically Think Through Unit Economics From Day 1 & Why Micromanagement Can Be Beneficial In The Early Days with Adena Hefets, Co-Founder @ Divvy Homes
Disclosure
Hefetz: TPG Investment Committees Used Red Teams to Stress-Test Deals
“At TPG, when we would go to investment committee, we always had a red team. It's kind of like goes back to journalism when you had someone who said, if you were to take the exact opposite perspective of the argument that's being made by the investment committe…”
Adena Hefets Mar 13, 2020 ▶ 26:50 20VC: 3 Addictions Of Early-Stage Startup Founders, How Founders Should Strategically Think Through Unit Economics From Day 1 & Why Micromanagement Can Be Beneficial In The Early Days with Adena Hefets, Co-Founder @ Divvy Homes
Disclosure
Divvy Homes Was Incubated by Max Levchin's HVF
“So it's interesting, because I would say we were incubated by Max Lovechin. We had an incubator called HVF, and we were incubated within it, and he paid for space for us to be able to ideate, and so I think he's kind of, I guess, would be considered the first …”
Adena Hefets Mar 13, 2020 ▶ 29:04 20VC: 3 Addictions Of Early-Stage Startup Founders, How Founders Should Strategically Think Through Unit Economics From Day 1 & Why Micromanagement Can Be Beneficial In The Early Days with Adena Hefets, Co-Founder @ Divvy Homes
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 1,200 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.