Hefetz: Divvy Homes Aims to Acquire 100,000 Homes Within Five Years
Adena Hefets · 20VC: 3 Addictions Of Early-Stage Startup Founders, How Founders Should Strategically Think Through Unit Economics From Day 1 & Why Micromanagement Can Be Beneficial In The Early Days with Adena Hefets, Co-Founder @ Divvy Homes · Mar 13, 2020 · at 31:40
Adina Hefetz is the co-founder and CEO of Divvy Homes. Prompted for her five-year outlook, she outlines the company's growth target to become larger than any U.S. residential REIT.
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“I mean, for our company, we have a singular focus, which is a 100,000 homes for Divi families. The largest read in the U.S. Is about 80,000 homes, so we want to Topple that. And our clear path is just create an easier way to move into homeownership for a large percentage of Americans. So, 100,000 homes are bust.”
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More from Adena Hefets
Hefetz: Divvy Homes Maintains Positive Unit Economics on Every Home
“At Debbie, we build a really scalable model with positive unit economics for every home that we end up bringing onto our portfolio”
Hefetz: Headcount Is a Flawed Vanity Metric for Startup Growth
“Isn't the best case scenario that I've hired no employees and my revenue has 10 X'd? Like, why is the mark of a growing and successful company the number of employees they have? Which to me seems rather off.”
Hefetz: Raising Debt Capital Is Tremendously Harder Than Raising Equity
“So yeah, debt is tremendously harder than equity.”
Hefetz: Early-Stage Startups Cannot Afford to Let Employees Learn From Mistakes
“With a startup, you're living year to year. I mean, this isn't a, I have 10 years to build a company, because maybe if you're cash flow positive as a startup, you do, but today with Divi, you know, we're a capital intensive business. We are kind of managing in…”
Hefetz: Diminishing Paid Returns Require Startups to Build Proprietary Distribution
“So I'd say paid is hard because I think that there's definitely diminishing returns. And the way you adjust that is by finding a proprietary distribution channel that really lets you scale up with lower costs.”
Hefetz: Silicon Valley Is Shifting Away From Growth at All Costs
“I think we are starting to feel the switch towards instead of just growing really quickly at all costs, grow more thoughtfully. You still have to grow, but grow more thoughtfully, which I think more and more folks kind of getting their head around.”