The Ledger
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why aren't all 6 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Full Marketing Channel Attribution and Consistent CAC Metrics Are Impossible
“I agree. I think it's bullshit. I think it's a really, as, like, a, the expectation that it's going to be a consistent metric across channels, and having, like, a full view of everything that could be included in that is, is impossible. Like, it's not, Unlikel…”
Founders Should Hire Growth Teams Only After Achieving Organic Growth
“I think it's hiring because they need growth, rather than hiring because they have growth.”
Most Companies Do Not Need a Standalone Growth Team
“Generally speaking, I actually don't think most companies need a growth team. Like, growth, again, should be infused throughout the business.”
Most Growth Struggles Stem From Product-Market Fit, Not Missing Channels
“More often than not, I find that like most of the company's problems aren't That they haven't found the channel that's gonna work for them. It's actually that they don't have product market fit, or that they're pointing the wrong direction, or they're too narr…”
Benchmark Growth Role Compensation Against Product Management, Not Marketing
“Yeah I mean, I think your product bands are usually a really good place to start. They, unlike the performance growth marketing side of things, you tend to have, like, the good people in that market have a lot more leverage and so I think product bands tend to…”