The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 15 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Not checkable as stated
Hartz: Jason Calacanis screamed at him over ticketing TechCrunch events
“He used to call me up at Eventbrite and scream at me, like, for, you know, he had a big rivalry with TechCrunch, And when we would ticket things for TechCrunch, he would get really angry and like, just call me up and scream at me for doing that.”
Kevin Hartz Jul 22, 2024 ▶ 22:35 Kevin Hartz: "How I Lost Airbnb at Seed Because of an Exploding Term Sheet" | E1180 · 20VC with Harry Stebbings
Disclosure
Hartz: Eventbrite took Sequoia's Series A despite the lowest valuation
“In the case of Eventbrite, our Series A was actually the lowest price term sheet, but having that trust and knowing his brainpower and prowess in building companies, it became a very easy choice for us”
Kevin Hartz Aug 31, 2020 ▶ 32:45 20VC: SPACs. What Are They? Why Now? How Do They Change The Venture Landscape? Are They Better Than IPOs & Direct Listings? How Should Founders Think About Them? Kevin Hartz & Troy Steckenrider @ A*
Insight
Serota: Companies should import culture from remote offices, not export HQ culture
“Companies overvalue the culture they have today and undervalue the culture they can evolve into and create in the future. So this was a big lesson for me from Julia hearts at event, right? That culture should not be stagnant or overly preserved. It should evol…”
Dylan Serota Aug 17, 2018 ▶ 13:23 20VC: Why Founders Must Use VCs as a Barometer, How to Make Distributed Teams Work Successfully & The Biggest Mistake People Make Early In Their Career with Dylan Serota, Founder @ Terminal
Disclosure
Julia Hartz killed the "What Would Kevin Do" mindset upon becoming CEO
“I had to actively tell myself that on January first of this year, I was actually never, I was going to stop saying what would Kevin do? So I killed WWKD and I had to start making my own decisions.”
Julia Hartz Oct 20, 2017 ▶ 22:44 20VC: Eventbrite Founder, Julia Hartz on The Lessons Learned Scaling Eventbrite to Unicorn Valuation & $3Bn in Gross Ticket Sales
Assertion Supported
Beim: A $60B pipeline of successful female-founded tech companies exists
“There is a pipeline, and I've actually done some research on this and wrote a blog on it, it's about a sixty billion dollar pipeline of very successful female-founded companies, including Epic Systems, Theranos, Eventbrite, Howes, Guild, many others.”
Nick Beim Aug 19, 2015 ▶ 12:31 20 VC 064: Finding Exceptional People with Big Ideas with Nick Beim, Partner @ Venrock
Insight
Casey Winters: Product growth connects users to existing core value
“Growth is about connecting people to the value that's already been created by the business, you know, either through product or services or whatever. So growth is not about building totally new features, totally new products. It's about once we have those and …”
Casey Winters Mar 25, 2022 ▶ 3:13 20VC The Memo: Inside the Growth Engines of Facebook, Twitter, Instagram and Instacart with the Growth Leaders Who Built Them; How Instagram Went from 440M to 1BN, How Twitter Changing Their Signup Flow was a Needlemover and How Removing Card Payment Requ
Assertion Partly supported
Eventbrite processed $3B in gross ticket sales in 2017
“So, it's valued at a little over a billion dollars. It's Generating three billion in gross ticket sales this year. We'll sell two hundred million tickets, but two hundred million tickets will be transacted in total on the platform this year by, you know, 800,0…”
Julia Hartz Oct 20, 2017 ▶ 17:54 20VC: Eventbrite Founder, Julia Hartz on The Lessons Learned Scaling Eventbrite to Unicorn Valuation & $3Bn in Gross Ticket Sales
Opinion
Ticketing was an abysmal, unexciting industry when Eventbrite launched
“We want to create a horizontal platform in an abysmal industry. Like ticketing was just not something that people got excited about.”
Julia Hartz Oct 20, 2017 ▶ 11:56 20VC: Eventbrite Founder, Julia Hartz on The Lessons Learned Scaling Eventbrite to Unicorn Valuation & $3Bn in Gross Ticket Sales
Assertion Supported
Stebbings: Bending Spoons acquired Eventbrite for $500 million
“Just this week, they acquired Eventbrite for five hundred million dollars.”
Harry Stebbings Dec 5, 2025 ▶ 0:15 20VC: Inside Bending Spoons Acquisition Machine: Evernote, Eventbrite, Vimeo | How Evernote Evaluates Acquisitions and New Product Ideas | How Evernote Mastered Product Launches, User Retention and Monetisation with Federico Simionato
Assertion Supported
Rosenberg: Eventbrite was a $30M PLG company before adding enterprise sales
“Eventbrite was a thirty million dollar product led growth company.”
Matt Rosenberg Oct 4, 2023 ▶ 44:23 Matt Rosenberg: Why You Should Not Hire Sales Leaders From Big Companies | E1068 · 20VC with Harry Stebbings
Assertion Supported
Serota: Eventbrite scaled its Mendoza engineering team to 100 people
“So we took on a remote development strategy and ended up acquiring and then building it upon a team based in Mendoza, Argentina. And this is where I saw firsthand the power of having access to talent in a market Far outside the valley like Mendoza, which just …”
Dylan Serota Aug 17, 2018 ▶ 4:23 20VC: Why Founders Must Use VCs as a Barometer, How to Make Distributed Teams Work Successfully & The Biggest Mistake People Make Early In Their Career with Dylan Serota, Founder @ Terminal
Disclosure
Eventbrite was bootstrapped using all of Julia and Kevin Hartz's savings
“Why don't we try to do something together and you can make no money and we could put all of our money, all of our savings into bootstrapping a company.”
Julia Hartz Oct 20, 2017 ▶ 8:53 20VC: Eventbrite Founder, Julia Hartz on The Lessons Learned Scaling Eventbrite to Unicorn Valuation & $3Bn in Gross Ticket Sales
Disclosure
Eventbrite bootstrapped for three years to test the co-founders' working relationship
“I mean, we bootstrapped the company for three years, so we didn't need to really go out and present ourselves as a co-founding couple until we really kind of had a good sense of how we worked together.”
Julia Hartz Oct 20, 2017 ▶ 12:12 20VC: Eventbrite Founder, Julia Hartz on The Lessons Learned Scaling Eventbrite to Unicorn Valuation & $3Bn in Gross Ticket Sales
Assertion Supported
Eventbrite's original platform was built on the PayPal API
“Because we built the original Eventbrite platform on, on the PayPal API. We had international business.”
Julia Hartz Oct 20, 2017 ▶ 14:13 20VC: Eventbrite Founder, Julia Hartz on The Lessons Learned Scaling Eventbrite to Unicorn Valuation & $3Bn in Gross Ticket Sales
Assertion Not checkable as stated
Eventbrite's earliest primary users were tech bloggers
“When we first started, we were used primarily by tech bloggers.”
Julia Hartz Oct 20, 2017 ▶ 13:25 20VC: Eventbrite Founder, Julia Hartz on The Lessons Learned Scaling Eventbrite to Unicorn Valuation & $3Bn in Gross Ticket Sales
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