The Ledger
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Reses: Super Apps Are a Myth Except for Outliers Like Cash App
“And so, I don't see a broad market for super apps. I think there are a few players out there who have shown that they could build multiple use cases around their product. Again, I got to go back to Square because I know it so well. Cash App is, to me, the most…”
Cash App hedged Square when over half its revenue was exposed
“Half of their entire business, actually arguably more, was directly linked to small businesses being affected, but then the way Hashapp came about and became such a great hedge on the rest of the business, it's just been fascinating to watch.”
Dash: Creator monetization behaviors cascade down to micro-creators with 50 followers
“So what we saw was a user with 10,000 followers would say, Hey, I'll promote your account. Just hit me up on cash app for 50 bucks and I'll promote your account. But then we would see that behavior mimicked. So a user with 50 followers would say, Pay me five d…”
Reses: Dorsey Locked Himself in Square's Office to Build Bitcoin Integration
“I remember in 2017, maybe, yeah, it was end of 20 16 when Jack wanted to put Bitcoin into Cash App. And he, ah, two engineers sat, ah, on the sixth floor of 14 55 market and wouldn't leave the office until they were able to build that product.”
Cash App succeeded by building remarkable marketing around a commodity
“They've done such a great job of reaching a younger demographic in a, you know, platform centric way, whether it be through tick tock, whether it be through in-person activations, they've taken a product that had no business of being successful candidly and ma…”