Cash App succeeded by building remarkable marketing around a commodity
Kipp Bodnar · Hubspot CMO Kipp Bodnar: Why the Best Marketers Think Like VCs | 20VC w/ Harry Stebbings #930 · 20VC with Harry Stebbings · Sep 28, 2022 · at 55:54
Kipp Bodnar is the Chief Marketing Officer at HubSpot. He highlights Cash App as the most impressive marketing strategy he has seen in recent years.
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“They've done such a great job of reaching a younger demographic in a, you know, platform centric way, whether it be through tick tock, whether it be through in-person activations, they've taken a product that had no business of being successful candidly and making it very successful through remarkable marketing.”
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